Tiger Flagship Store @ Boiler Esplanade

Objectives

Taking over the outdoor bar of Boiler Esplanade, the Boiler & Tiger joins hands to bring the “Born in Singapore” experience to its customers. As the one & only flagship bar on the island where customers can get to taste a full range of locally brewed Tiger Beer with local street food.

What we did

From design to production & installation, Popper was involved in these phases of implementation. Taking inspiration from Tiger Street Lab @ Terminal 4, The Boiler’s existing bar counter had makeover into a Tiger bar counter with neon signages, and tiger stripes as the background. Just like the tables at Street Lab, table decals which shows “Born in Singapore” are printed, instead of engraving it. Lastly, a menu board standee was fabricated for The Boiler to put the prices of the beer or message throughout the night.