The Riverhouse Grand Launch

Overview

1-Group, the award-winning lifestyle & F&B company, took over the old VLV and transform it into a two-storey multi-concept space, housing a modern Chinese restaurant, alfresco bar and world-class nightclub – namely Mimi, Yin and Yang. 

Located along the banks of Clarke Quay, it aims to bring you elegance and class in Clarke Quay’s oldest establishment.

What we did

The grand launch was held at Clarke Quay Fountain Square. Opened to the public, live band was engaged for the whole night, with food & drinks offered by the different concepts, and performances to keep the guests entertained. Red carpet from the taxi stand, decked with balloon columns at the side, welcomed the guests to the YIN bar, where the lion dancers will unveil the signboard.

An award winning Brand Design, Digital Marketing & Event Agency that improves bottom lines. Emphasising branding through strategy, design and online to offline activation – the Creative Agency owns a diverse portfolio of successful brand development, market activation and packaging design projects for an international MNCs and SMEs
An award winning Brand Design, Digital Marketing & Event Agency that improves bottom lines. Emphasising branding through strategy, design and online to offline activation – the Creative Agency owns a diverse portfolio of successful brand development, market activation and packaging design projects for an international MNCs and SMEs
An award winning Brand Design, Digital Marketing & Event Agency that improves bottom lines. Emphasising branding through strategy, design and online to offline activation – the Creative Agency owns a diverse portfolio of successful brand development, market activation and packaging design projects for an international MNCs and SMEs