Asia Pacific Breweries x Beerfest 2019
Objectives
The 11th edition of Beerfest Asia, and Popper is glad to have the opportunity to be involved in the design, production and setup for the Asia Pacific Breweries’s booth at Beerfest Asia 2019.
Kickstarted the project with a brief from the clients – Heineken 0.0 & Tiger Crystal, which are the main heroes of the booth.
As both brands are still relatively new to the market, the main objective is to increase the brand awareness of Heineken 0.0, and promote the launch of Tiger Crystal.
Campaign Concept
Taking into account the similarities of the two main heroes, the concept revolves around portraying an icy cold booth with blue and white as the main colours.
With a booth dimensions of 12m (L) x 6m (W), the booth was separated into 2, with each side representing each brand. To capture the attention of the audience, a huge centerpiece with giant bottles of approximately 4m tall, were fabricated to represent each of the brand, which is also the main highlight of the booth.
