SCMP x Asia Matters
Overview
South China Morning Post, a leading global news company that has reported on China & Asia for more than a century. Headquartered in Hong Kong, SCMP’s vision is to “Elevate Thought” and its mission is to “Lead the global conversation about China”.
Aligned with their plans to expand internationally, SCMP launches their inaugural “Asia Matters” campaign in Singapore, which offers the business community an in-depth look at key issues shaping a region characterized by extreme diversity and immense growth potential.
What we did
With perspectives from leading corporate organizations, the event held panel discussions on the major trends impacting Asia. Alongside with panel discussions, SCMP also showcased its journey from a local newspaper to a global media company that now serves a wide international community
Keeping the guests well-informed and entertained at Straits Clan Cafe, other activities include interactive questionnaire, photo booth, social wall and tapas.
