Erdinger Oktoberfest 2019
Overview
Oktoberfest, the world’s largest Volkfest held annually in Munich, Bavaria, Germany. Similarly, Erdinger is bringing Oktoberfest to Singapore at Clarke Quay Fountain Square again! This year, we are recreating the yearly affair with both modern and vintage elements at the same time, yet still serving both German & Bavarian style. Creating a relaxed and authentic atmosphere, we turn Clarke Quay Fountain Square into a beer garden that is unique & inviting experience for the locals and tourists alike.
Campaign Concept – Echoes of Glory
Greeting the festgoers is an entrance arch inspired by the Bauhaus architectural tradition German Fachwerk (“Frame House”) design. This design is also adapted to the booths of the standard backyard carnival games. Adopting the primary colours of Erdinger , the colour scheme is very simple, with elements of nature that brings the outdoors in. Beer tables are adorned with blue and white checkered table cloths; as a nod to the Bavarian flag.
