The company has been facing stiff competition online, with cheaper pricing and more varied options. The main challenge was to port management from a B2B culture to a B2C culture in order to expand their market and sustain the business.
What we did
The re-branding enabled the EXSTO to reinforce its relevance to the B2C market, through a holistic approach that not only refreshed its visual brand identity, but re-thought the way the brand was marketed through consumer focused events and messaging. Together with the new found consistency in it branding touch-points, EXSTO has had an encouraging start to building a new market.