ASSA ABLOY PANPAN

Objectives

A leader in ‘Security’ Doors in China with over 2000 retail touch points nationwide, PANPAN (盼盼) was losing market share fast. Meanwhile, the on-going management re-organisation faced huge challenges aligning new ideas with existing sacred cows.

Our role was to develop Brand strategy and implementation that reinforced 盼盼’s relevance to the market while engendering buy-in and ownership at all levels.

What we did

The re-branding re-invigorated the organisation, aligning the new and old guard to a shared vision and pushed out a more relevant positioning to the market – reflected by the refreshed branding, products, retail experience and marketing initiatives.

It placed the brand back on the top-of-mind awareness of consumers, differentiating it against competitors.

Pan Pan Logo
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