ASSA ABLOY PANPAN
Objectives
A leader in ‘Security’ Doors in China with over 2000 retail touch points nationwide, PANPAN (盼盼) was losing market share fast. Meanwhile, the on-going management re-organisation faced huge challenges aligning new ideas with existing sacred cows.
Our role was to develop Brand strategy and implementation that reinforced 盼盼’s relevance to the market while engendering buy-in and ownership at all levels.
What we did
The re-branding re-invigorated the organisation, aligning the new and old guard to a shared vision and pushed out a more relevant positioning to the market – reflected by the refreshed branding, products, retail experience and marketing initiatives.
It placed the brand back on the top-of-mind awareness of consumers, differentiating it against competitors.
