What we did
The phases of implementation includes Design, Sourcing, Pre-Laneway Photoshoot & Set-up.
Aligning with the #DoItOutside concept, the activation area by Strongbow was decked with cosy bedroom beds, branded lightbox, Strongbow barrels and apple crates. Not forgetting about Instagram-worthy pictures, a 11m long signage that spells the hashtag was fabricated & placed alongside a ‘green-bombed’ overturned mini cooper, which was decorated with flowers. Party-goers were encouraged to kickback with a bottle of cider & enjoy the concert festivities from the comfort of the bedroom beds.