Heineken 0.0 x Formula One 2018
Objectives
To promote Heineken 0.0 as the brewed alternative to alcohol & soft drinks in Singapore. With just 69calories, a can of Heineken 0.0 is not only safe to drink before driving, but also better for your waistline.
Campaign Concept
The concept – When you Drink, Never Drive
What we did
With the approach of the annual F1 race, Heineken 0.0 not only looked to promote safe driving, but also provide Singaporeans with a refreshingly brewed non-alcoholic beer alternative.
At the event, Heineken 0.0 set up an interactive beer garden with Heineken 0.0 beer, games, a photobooth, DJ station and a huge screen to enjoy the race.
