Strongbow VR Experience

Objectives

To promote Strongbow Cider’s green message & increase general public awareness.

Campaign Concept

In an effort to interact with their consumers, Strongbow wished to create an engaging VR game that allows players to throw apples at buildings or objects, making the city greener.

What we did

The game will end off by showing the percentage level of the city that was green-bombed by the player. The player will then be rewarded with a bottle of Strongbow Cider. This activation was carried out at the NTUC Fairprice located at Singpost Centre, which is also the ‘living lab’ as a technology driven supermarket. From design to setup, and event management, the space was branded with assets of Strongbow Cider.

This activation was carried out over the weekends, together with sampling activities for the general public, and encouraging them to purchase it home.