Yale Smart Shop AR Activation
Objectives
With Yale transitioning from selling through distributors to direct-to-consumers business model, there is a need to create awareness and generate retail traffic for the new Yale Smart Shop. The campaign also hopes to educate consumers on the brand’s current focus on smart home security offerings rather than what it has been traditionally known for – padlocks.
Campaign Concept
The concept #takeiteasy was born from the intention to convey the key product benefits Yale Smart Locks have for its users – convenience, hassle-free, smarter life. It communicates the ability to take life a little easier without having to worry about security.
What we did
A gamified Augmented Reality experience was developed via a microsite to bring online consumers on social media to the offline retail outlet. It includes a series of interactive activities allowed consumers to experience the products hands-on and also gave them the chance to walk away with gifts.
The activation successfully brought attention to the brand’s new smart offering and provoke meaningful conversion. Over 90,000 impressions were garnered on social media and more than 50% of participants who received a gift voucher eventually made a purchase.
