Established in 1891, Lion Corporation Japan produces and markets innovative products that offer maximum value to both consumer and industrial users. Lion’s wide-ranging consumer products encompass toothpastes, toothbrushes, cosmetics, soaps, shampoos, rinses, laundry detergents, dishwashing detergents, household cleaners, as well as pharmaceutical products.

What we did

The packaging for its portfolio of brands have been constantly refreshed in its drive to maintain high brand awareness and major share in their respective markets. As a result of its ability to stay relevant to consumers, Lion has built an enviable reputation as a leader in its categories.