EU YAN SANG
Objectives
Eu Yan Sang has a century long reputation in retailing quality Traditional Chinese Medicine (TCM).
For over 140 years, Eu Yan Sang has been empowering people to live the best quality of life through accessible healthcare, based on Traditional Chinese Medicine (TCM) wisdom. The challenge was to create a brand for their foray into the more Western oriented spa category, while reinforcing the packaging for their main brand.
What we did
Apart from rationalising the brand architecture and design of products under Eu Yan Sang’s main brand, the project sought to better position their Spa range under the ZING sub-brand.
Scope of work for the ZING packaging design programme included brand mark design, brand architecture, packaging structure and packaging system development. ZING has been successfully re-launched in the Singapore and Malaysian market.
