WATABE WEDDING
Objectives
Public listed in Japan, with revenue exceeding US$500m, it sought to expand its presence to Singapore, where it did not enjoy any brand equity. With a plethora of wedding companies for every market niche in Singapore, Watabe Wedding needed to make itself relevant and meaningful to the locals, as it was not a well-known brand locally.
What we did
Revenue tripled after the brand campaign, generating a continuous flow of enquiries and a wealth of editorial coverage online and off. As a result, they have also successfully launched corporate events and are now in the process of expanding their footprint further into South-East Asia.
