Public listed in Japan, with revenue exceeding US$500m, it sought to expand its presence to Singapore, where it did not enjoy any brand equity. With a plethora of wedding companies for every market niche in Singapore, Watabe Wedding needed to make itself relevant and meaningful to the locals, as it was not a well-known brand locally.

What we did

Revenue tripled after the brand campaign, generating a continuous flow of enquiries and a wealth of editorial coverage online and off. As a result, they have also successfully launched corporate events and are now in the process of expanding their footprint further into South-East Asia.

An award winning Brand Design, Digital Marketing & Event Agency that improves bottom lines. Emphasising branding through strategy, design and online to offline activation – the Creative Agency owns a diverse portfolio of successful brand development, market activation and packaging design projects for an international MNCs and SMEs