VIVIAN REGINA
Objectives
Vivian Regina started with a production facility in South Africa, serving the local Glass Reinforced Plastic (GRP) market.
With a limited sized market, they sought overseas expansion – but despite Vivian Regina’s superior product CRAKGON, were hampered by trusted international brand names such as Owens Corning.
What we did
A brand audit was conducted leading to a revamp of the Corporate Identity and brand messaging across all touch-points. The new positioning brought clients such as Lamborghini & Bentley to their doorstep. More importantly, paint leader CIN struck up a deal with Vivian Regina, which provided them access to DIY stores across Brazil – culminating in the investment in a new production facility in South America. Currently, Vivian Regina has grown into an international business with a presence in Brazil, Portugal and Singapore.
