Singex faced two key challenges. For years, The EXPO exhibition centre has overshadowed parent company Singex. Singex needed to re-position itself and build awareness for its holistic suite of services that include Event Development, Marketing, Management and Event Venue Consultancy. Secondly, given EXPO’s entrenched image as a consumer show venue, Singex needed to determine how they should brand their Business Convention offering.
What we did
As a result of the branding initiative, the venue saw more than 800 events attended by 7.5 million visitors in 2013, an increase of 13% in the total events held and 25% surge in footfalls as compared to 2012. For 2014, the number of events and total visitors are each projected to grow by a further 10%.